Design agency completes brand redesign and new website for third party logistics provider, EEKO 3PL
Strategic brand design overhaul helps propel a Canadian logistics company forward, enhancing its brand identity and visibility with a new logo, website and pitch deck.
The Client
EEKO 3PL (EEKO) is a premier Canadian third-party logistics (3PL) partner with strategic hubs in Vancouver and Toronto. The company delivers a comprehensive spectrum of supply chain solutions. For instance, their services include expert warehousing, precision order fulfillment, efficient distribution, and global freight forwarding. Additionally, they offer a dynamic array of last-mile and same-day courier services. At its core, EEKO forges enduring partnerships by providing flexible, bespoke solutions for every client.
The Project
As a growing family-owned logistics company, EEKO wanted to elevate its market presence. Therefore, they partnered with Van York Agency for a complete brand identity overhaul. The project began with a new logo and comprehensive brand guidelines. Next, we launched an updated website featuring fresh copy and an improved user experience. Finally, we created a polished marketing presentation to concisely outline their offerings.
Our iterative design process involved a thorough exploration of conceptual directions. Ultimately, this approach culminated in a brand identity that fulfilled strategic objectives and fostered deep organizational pride.
The Details
As a result, the revitalized brand identity projects an image of enhanced authority and deep industry expertise. The new logo more accurately reflects EEKO’s core logistics activities. This ensures a stronger and more relevant first impression across all platforms.
Furthermore, the redesigned EEKO website provides a clear and intuitive overview of the company’s services. This clarity enables prospective clients to easily navigate their logistics solutions, which is key to client acquisition.
The new company branding is now rolling out across EEKO’s vehicle fleet. Consequently, this has significantly boosted visibility on vans operating throughout key economic hubs in Greater Vancouver and the Greater Toronto Area.
Looking for a brand design that creatively and professionally highlights your unique offering? Call us to book a consultation today.