Van York Agency works with you to deliver customized investor communications, branding and digital marketing services that align with your unique goals and objectives. We become an extension of your team that understands the capital markets space and can refine your business narrative through the integration of strategic planning and design.
Traditionally, entrepreneurs would build their businesses around market research, namely comprehensive market and competitive analysis, as well as patterns in consumer behavior. They would then hire separate branding and marketing agencies who would essentially replicate this research for their own directives (which would cover 20-30% of their fees.)
In a world where business and brand operate independently, this approach would make sense. But that’s not the way of the modern world – particularly due to the ubiquity of digital content and our conditioned communication behaviours as a result.
Branded, visually-compelling content backed by effective storytelling is the most effective vehicle for communication in all areas of business. Everything from the positioning statements you use in your investor pitch deck to the strategic creative directions taken in your social media marketing campaigns, should all be informed by in-depth market analysis and a foundational business narrative.