Effective web design isn’t just about appearance – it’s about function. We provide website design services that focus on creating positive user experiences, helping you drive conversion and accelerate growth.
Web Design Services
Websites Powered by Effective UX and UI Design
Your website is an online extension of your brand and serves as the foundation for your digital presence. Holding a valuable piece of digital real estate, your website should be designed to both support and enhance your business narrative. We employ industry best-practices in web design and development, creating marketing funnels with optimized content and clear calls-to-action. Our team designs and builds effective, data-informed websites that help raise brand awareness, drive conversion and accelerate growth.
Our web designers and developers work with you to create a website that effectively captures your narrative in a visually-compelling way.
Responsive and Clean UX/UI Design
Custom WordPress Development
Search-Optimized Content Writing
On-Page Search Engine Optimization
Website Management, Support and Hosting
We Build Websites That Boost Conversion
The main objective of your website is to convert passive visitors to engaged customers, clients or investors. To accomplish this, your website should be designed to build trust with your audience, effectively communicate your brand narrative and inform the end-user of your product, service or value offering. Our approach is grounded in a diligent focus on optimal customer experience design, which includes UI and UX best practices and Conversion Rate Optimization (CRO.)
To maximize conversion, an effective website marketing funnel guides visitors through three general stages:
People have arrived at your website from various marketing efforts and are learning about your business and experiencing your brand for the first time. A well-defined, consistent and compelling content strategy is essential in building trust and driving them further along your funnel.
Your audience understands what you offer and is seeking further information to answer their questions. Structuring your information hierarchy in an organized and meaningful way helps guide users to the correct content, bringing them closer to a conversion point.
The end-user has determined that your product, service or value offering fits their criteria, and are now looking to move forward. Implementing strong content and clear calls-to-action removes any final barriers to conversion and facilitates the user’s desired action.
Modern and Responsive Web Design
Responsive web design has become a standard. With approximately 4 billion mobile internet users driving over 50% of world-wide searches, ensuring that your website is optimized to be properly viewed across different mobile devices is critical in maximizing your reach. In fact, Google rewards responsive design by using mobile responsiveness as a ranking signal in their search algorithm. We stay up to date with the latest industry standards and trends, ensuring your website meets and exceeds operational standards and is future-proof.
Need a Website? Van York can help.
Our Web Design and Development Process
- Discovery & Planning
- Content Writing
- Information Architecture
- Website Design & Development
- QA Testing & Launch
Discovery & Planning
The Discovery & Planning stage involves us working with you to define and understand your brand through a process dedicated to establishing primary audience personas, online user requirements and key performance indicators. Brand and market research will inform our ongoing strategies, including the development of visual guidelines that identify potential creative directions for the website.
The Content Writing stage helps establish and maintain a consistent brand voice and tone throughout the website. We employ a content-first approach, as your narrative ultimately shapes the design and guides the user journey, which improves the overall user experience. It also ensures that the content is mobile-friendly and supports the UI and UX design process. We develop content using in-depth keyword research and Search Engine Optimization (SEO) best practices.
The Information Architecture and Content Writing phases work in tandem. We structure the content and organize a sitemap to ensure optimal site visibility in search engines. The sitemap should reflect the brand story, the product, service or value offering, as well as addressing the end-users’ needs and expectations.
Website Design & Development
During the Website Design & Development stage, we carefully craft your website’s look and feel, from the website wireframe to visual identity. The design is informed by the preliminary Discovery & Planning and Information Architecture phases. Once the design is approved, it’s translated to the actual code that makes the website work. We build the website’s functionality based on feature requirements and objectives.
QA Testing & Launch
Once we have completed the development phase, we set up your website on a hidden domain to conduct Quality Assurance Testing (QA) of content, design and other technical areas. After all testing has been finished, we proceed with the launch of your website. This involves a number of steps, which includes confirming all websites pages are properly indexed by search engines.
Website Management, Support & Hosting
Websites are an ever-evolving project. In order to stay relevant and competitive, your website should be constantly evolving and adapting as your industry does the same. It can take a team of people to properly manage a website, from designers and developers to digital marketers and content writers. Hiring a professional digital agency that has the expertise to manage each component of your website – from hosting and general website support and management to ongoing digital marketing – can save you a lot of time and allow you to focus on other essential priorities and tasks. We offer monthly website management, support and hosting services that help you manage your time and money more efficiently.
Let’s Get Started
Do you need a website? We design and develop websites that can help you tell your story in a unique and compelling way. Get in touch with us to speak with a consultant and start working with a multi-functional marketing agency.