The Consumer Packaged Goods (CPG), or Fast-Moving Consumer Goods (FMCG), industry has been defined by the turning tides of consumer behaviour. From on-demand delivery to ethical packaging, CPG companies’ success is contingent on meeting consumers’ evolving needs and adapting to new market conditions. In a fast-moving industry that welcomes innovation and disruption, building a strong and resilient brand from the beginning is vital.
Consumer Packaged Goods
CPG Business Plans & Presentations
With the prevalence of digital platforms and a redefined e-commerce landscape, it is critical for entrepreneurs to include digital marketing know-how in their business plans. In most cases, a CPG company’s value will be dictated by how well it embraces digital solutions – from product distribution to advertising and promotion. Van York develops business plans and investor presentations that appropriately emphasize modern digital marketing solutions, ensuring both you and your investors are confident entering the market or expanding your existing market share.
CPG Branding & Design
From a quick glance to the shelf or a swift scroll on an app, consumer packaged goods have a small window of time to capture a customer’s attention and influence a subsequent buying decision. CPG brands are also tasked with establishing appropriate positioning, communicating their values effectively and facilitating long-term relationships through exceptional customer experiences. All of these components go beyond simple logo design. Van York works with you to not only bring your brand to life, but to do so with a practical and comprehensive strategy.
CPG Digital Marketing
According to HubSpot, consumers are 71% more likely to make a purchase when referred by social media. Communicating your brand story in a compelling way and making your catalogue of products easily accessible on digital platforms is essential in building brand awareness and accelerating growth. Our team of digital marketers work with you to highlight your business narrative seamlessly across the digital landscape, encouraging conversion and directly impacting your bottom line.